Art Direction, Campaign, Video
ABOUT THE APPROACH
Acura had an image problem. Standing squarely in the middle between luxury and economy, they needed a way to promote their unique value to the new upwardly mobile millennials. While they held the value of Honda or Nissan, they also had the quality and engineering of a Audi and fully featured base models. We needed to create a way to explain they could drive away with an aspirational brand while getting more boom for their buck.