CHALLENGER TRACTORS

Strategy, Advertising, Branding

ABOUT THE APPROACH

AGCO was looking for a new advertising platform to boost global awareness and reinvigorate its creative voice and tone for their Challenger tractor brand. Once owned by CAT, the machines designs went beyond ordinary. Tank treads. Double axle. These machines were serious. And so would be the results. A creative platform reaped from brand colors, and a voice and tone meant to knock mother nature down a notch or two.