Strategy, Advertising, Branding
ABOUT THE APPROACH
AGCO was looking for a new advertising platform to boost global awareness and reinvigorate its creative voice and tone for their Challenger tractor brand. Once owned by CAT, the machine designs went beyond ordinary. Tank treads. Double axles. These machines were serious. And so would be the results. A creative platform reaped from brand colors, and a voice and tone meant to knock mother nature down a notch or two.