Don Roberto Tequila

Strategy, Advertising, Branding


AGCO was looking for a new advertising platform to boost global awareness and reinvigorate its creative voice and tone for their Challenger tractor brand. Once owned by CAT, the machines designs went beyond ordinary. Tank treads. Double axels. These machines were serious. And so would be the results. A creative platform reaped from brand colors, and a voice and tone meant to nock mother nature down a notch or two.