Hoop Tea
Packaging, Design, Branding
ABOUT THE APPROACH
HoopTea was ready to dive into the Hard Tea category but needed a new can design and creative direction to reflect their day drinking beach vibes. So the packaging design had to throw it back to the original styles of the classic american beach culture. Think ringer tees, VW vans, BoBos, and MixTapes all combined into one a new vintage design, a new American Original.