Art Direction, TV, Video, Print
ABOUT THE APPROACH
It happens in the small moments. The unstructured time. These little empty spaces allow children the freedom to play, imagine, and explore. Because inside every child is a little astronaut, a president, or an inventor. That's why we created the Amazing Starts Here campaign. We brought the national print campaign to life, through historic characters depicted as themselves when they were young. And a national tv spot, set inside a child's imagination that showed children at the academy in those moments of play and wonder.