Director, Art Direction, Colorist
ABOUT THE APPROACH
A lot happens on your face. There's a whole cast of characters living it up in your current cleansing routine. While other cleansers just spread around the problems, Kleenex Facial Cleansing Fabrics remove any dirt, oil, and makeup. In this campaign, dirt, oil, and makeup personify the problems that Kleenex Facial Cleansers eliminates. This memorable quirky campaign broke through the standard rinse and repeat approach to the facial cleansing category while allowing it to rise above and deliver results.