MARYLAND AUTO INSURANCE
Advertising, Branding, Campaign
ABOUT THE APPROACH
Maryland Auto insurance helps drivers who have lost their insurance get the coverage they need to keep moving forward—in their car and in life. Through three key life scenarios, we depict the struggles and hardships that drivers can face without having a car. Whether it's driving your children to school, or getting to work on time, Maryland Auto Insurance understands the struggles of being without insurance and is there to help you get back in the driver's seat. The campaign was launched through local Maryland specific print outreach, as well as outdoor, bus kings, interactive, and TV.