M-EDGE CAMPAIGN

Art Direction, Creative Direction

ABOUT THE APPROACH

M-Edge is a leading manufacturer for the growing accessories market for E-Readers. They needed a new national campaign to promote their expanding line of products and accessories. Knowing that the audience is avid readers, we created a campaign to illustrate the product benefit tied to famous book titles. Fashionable. Sure. Waterproof. Gotcha. Illuminating. You bet.