Advertising, Brochure, Broadsheet Newspaper
ABOUT THE APPROACH
Chistopher Schafer is Baltimore's best tailor. He creates original costume suits for men who want to dress with an unexpected flare and brave originality. This broadsheet newspaper was created to showcase that originality. So, the Manual was born. A bi-annual magazine for the modern man, guiding him thru creating and owning his world. Issue one's theme was "Buttoned Up." You may notice the button eyes. For me, it's how I imagine Chris sees the world. Strictly thru fashion. And those background patterns, just one of the many options you have while determining the look you want. Take it from me, there are tons.