Art Direction, Copywriting
ABOUT THE APPROACH
Take one pinch of rich traditions and mix it with true authentic flavor. That's the mission of McCormick Spice. And their Simply Asia line of products is no different. But some people think that asian cuisine can be too complicated, with too many ingredients, and just takes too much time. Consumers already have a full plate, juggling a balance of family and work life. Simply Asia makes it convenient to easily create restaurant-inspired favorites right at home in not time. So grab some chopsticks and chow-mein down.