Toro Flex-Force
Art Direction, UI, UX, Director, 3D, Retoucher, SFX Design
ABOUT THE APPROACH
When The Toro Company was gearing up to launch their all new 60V battery product line, I helped lead the charge on executing an innovative way to cut through the clutter in their emerging, but crowded industry. We developed a creative campaign, including a dynamic TV spot, streaming audio, digital media and an interactive web experience where we used CGI to bring to life the unmatched power behind the new products.
