UNDER ARMOUR SOCCER
Art Direction, Campaign
ABOUT THE APPROACH
Under Armour was launching its fastest, lightest, most lethal soccer cleat to date. They needed something striking. Something Fast. And falling within their "I WILL" campaign. Using the cleats circle pattern, and signature color way, we created our own hyper tunnel of dots to show off the speed and velocity this 6.9 oz beast could deliver. Print was produced for trade and consumer markets along with a product video to highlight its unique features for key retail buy in.
