UNDER ARMOUR SOCCER

Art Direction, Campaign

ABOUT THE APPROACH

Under Armour was launching it's fastest, lightest, most lethal soccer cleat to date. They needed something striking. Something fast and falling within their "I WILL" campaign. Using the cleats circle pattern, and signture color way, we created our own hyper tunnel of dots to show off the speed and velocity this 6.9 oz beast could deliver. Print was produced for trade and consumer markets along with a product video to highlight its unique features for key retail buy in.