Under Armour Women
Art Direction, Photographer, Retoucher
ABOUT THE APPROACH
Lift. Lunge. Repeat. Under Armour Women launched its first shoe dedicated solely to women's training. Designed to perform, the Threadborne Push dynamic threading offers amazing support during any movement so it works harder as you work harder. The campaign launched with zero media spend so we leveraged the strength of their existing social audience and created organic shareable social posts to drive promotion and engagement.
