Current Backyard
Creative Direction, Art Direction, Experiential, Video, Interactive
ABOUT THE APPROACH
Current Backyard set out to revolutionize outdoor living with a one-of-a-kind electric smart grill that reaches a crazy 700 degrees. Launched at CES 2024, the epicenter of innovation, we dreamed up an experiential, tech-forward booth electrified by cooking demos, culinary samples, and collaborations with a celebrity chef and influencers to change consumers’ expectations of what’s possible with electric grilling.
