Great Stuff
Creative Direction, Film Director, Art Direction
ABOUT THE APPROACH
With expanding competition in the market, it was time for Great Stuff™ launch a rebrand to show just how great they really are. The rebrand started with a style guide to develop the look, feel and tone of the brand. Then a 5 day shoot captured a full asset library for each product in their lineup. A new website, product videos, brand and product campaigns, print advertising, email campaigns, social campaigns, banner ads, A+ retailer content, product brochures, 3d renders, instore and influencer campaigns showcased the products’ ability to help Pros and DIYers achieve greatness.
