Preen Weed Preventer
Creative Direction, Art Direction, Retoucher
ABOUT THE APPROACH
Everyone has weeds. Everyone fights weeds. Even judges, golfers, and cowgirls. No garden is safe. And it doesn’t matter if you’re pulling, spraying, or smashing them repeatedly with a cartoonishly large gavel, when you fight weeds the weeds win. With this campaign, we show exactly what you’ll be missing when you switch to Preen Weed Preventers. Which is to say, all the time spent fighting weeds.
