Toro Flex-Force
Art Direction, UI, UX, Director, 3D, Retoucher, SFX Design
ABOUT THE APPROACH
When The Toro Company was gearing up to launch their all new 60V battery product line, I helped lead the charge on executing an innovative way to cut through the clutter in their emerging, but crowded industry. We developed a creative campaign, including a dynamic TV spot, streaming audio, digital media and an interactive web experience where we used CGI to bring to life the unmatched power behind the new products. The campaign featured over 175 still product renders and 40 minutes of video content.
