Toro ReBrand

Creative Direction, Art Direction, 3D, Retoucher, SFX Design

ABOUT THE APPROACH

How do you transform a century year old brand into a future-driving leader? You unleash the bull. Toro has over 100 legacy in the outdoor power equipment. We reestablished Toro as a rugged, trustworthy legacy brand, because no other player in the category could make that claim and back it up. So we reposition and refresh the brand to engage a new generation of consumers and showcasing the brand’s remarkable blend of performance, power, and innovation through video, photography, email, social,