CELECT CELLULAR SIDING
Advertising, Branding, Campaign
ABOUT THE APPROACH
Celect is Royal Building Product Premier cellular composite siding. It gives you everything you want. And so much you never thought you could have. With a water defiant barrier, and maintenance free, this product is an engineering success. This needed a campaign that would redefine the category as not a home exterior product, but a revolutionary technology - without outlining the "technology". Stated clearly, simply and boldly.