CELECT CELLULAR SIDING
Advertising, Branding, Campaign
ABOUT THE APPROACH
Celect is Royal Building Product Premier cellular composite siding. It gives you everything you want. And so much you never thought you could have. With a water defiant barrier and maintenance free maintenance, this product supersedes all other products on the market. So this needed a campaign that would redefine the category as not a home exterior product, but a revolutionary technology. The campaign illustrates exactly how the product will shield your house. Said clearly, simply and boldly.