ONE ANNUAL REPORT
Art Direction, Brochure, Design
ABOUT THE APPROACH
The ONE Campaign, the socially minded organization of Bono, is determined to eliminate global poverty and end world hunger by 2050. Bono declared this a global mission for the organization in his TED Talk, "The Path to Zero". This annual report followed the talk and was meant to invigorate the organization to help him make this vision a reality. And he's almost there. Our approach used the path as the theme for the piece by simplifying objects and designing them to illustrate the path to zero.
