Art Direction, Campaign
ABOUT THE APPROACH
DeWalt's Flexvolt battery system is a game changing revolutionary power system designed around a volt changing battery. Need 20v? No problem. Snap it in. Running a 60v Circular saw? You're covered there too. The battery system adapts to deliver any power. 120v? Double up the pack and deliver corded power. This video introduced the system to key execs from Home Depot and Lowes.